Pricing

Outbound retainer pricing for industrial equipment dealers

Hardline runs a structured monthly retainer built exclusively for industrial equipment dealers — a fixed monthly investment, not hourly billing or per-lead fees. Pick the tier that matches your territory breadth and meeting cadence; the price stays flat for the life of the engagement, and the scope is locked when the first invoice clears.

Start here

$750 Dealer Pipeline Diagnostic

The $750 Dealer Pipeline Diagnostic — written audit in 5 days, credited toward your first month if you go on retainer.

Get the $750 Pipeline Diagnostic →
Pipeline

$4,000

Per month · 90-day service-board alignment pass

8 qualified meetings / month

Outreach volume~1,200 personalized touches / month
Qualified meetings8 / month
Reporting cadenceWeekly reply-rate reads + monthly pipeline call
Vertical specializationSingle-vertical dealership territory · one OEM mix

ICP build + monthly list refresh

Structured outbound sequences across email and LinkedIn

Weekly reply-rate reads with qualified-meeting handoff

Not included: Paid ad spend management, In-house closing / sales-floor coverage, Custom landing-page builds

Month-to-month. Cancel anytime. Qualified-meetings guarantee.

Pipeline Pro

$6,500

Per month · multi-quarter territory build

14 qualified meetings / month

Outreach volume~2,400 personalized touches / month
Qualified meetings14 / month
Reporting cadenceBi-weekly reply-rate reads + monthly pipeline call
Vertical specializationMulti-vertical dealer coverage · mixed OEM portfolio

Tier-1 + Tier-2 ICP coverage per segment

Structured outbound sequences across email and LinkedIn

Warm-intro outreach to active in-market accounts

Bi-weekly reply-rate reads with handoff QA

Not included: Paid ad spend management, In-house closing / sales-floor coverage

Month-to-month. Cancel anytime. Qualified-meetings guarantee.

Pipeline Enterprise

$8,000

Per month · full-funnel outbound coverage

20 qualified meetings / month

Outreach volume~3,800 personalized touches / month
Qualified meetings20 / month
Reporting cadenceLive sequence dashboard + weekly pipeline call
Vertical specializationFull industrial equipment dealer coverage · multi-OEM + branch-network

Tier-1 + Tier-2 + Tier-3 ICP coverage

Structured outbound sequences across email and LinkedIn

Warm-intro outreach to active in-market accounts

Live sequence dashboard with weekly reporting

NDA-protected engagement and dedicated channel manager

Not included: Paid ad spend management

Month-to-month. Cancel anytime. Qualified-meetings guarantee.

Every Hardline engagement is built around the same promise: predictable pipeline, qualified meetings, consistent reporting — so a dealer-side sales floor can plan headcount and coverage on a number they can actually trust.

Before the retainer

Pair the retainer with the Dealer Pipeline Diagnostic

The Dealer Pipeline Diagnostic pairs with every monthly tier — a one-time, $750 written audit that locates the leak before the retainer starts running. One-time engagement · 5 business days.

See the Dealer Pipeline Diagnostic
Custom scope

Need a custom scope?

Running more than 20 reps on a multi-region dealer roll-up, or a niche equipment vertical none of the three tiers fit cleanly? We scope custom retainers around territory breadth, OEM mix, and reporting cadence — not headcount or per-lead fees.

Talk through a custom scope
Get the $750 Diagnostic →Book a 15-min fit call

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