B2B Outbound Agency
Your pipeline doesn't need more leads.
It needs the right ones.
Hardline is a dedicated outbound agency for industrial equipment dealers and distributors. We build deeply researched ICP profiles, craft tailored outreach, and run structured outbound programs that generic agencies cannot replicate — on a predictable monthly retainer.
Written audit in 5 business days. One payment, no retainer required.
- Structured cadence
- Decision-maker focus
- Outcome reporting
Illustrative product view — not client data.
How Hardline fills your dealer pipeline
Three steps from a clean ICP to a calendar full of qualified conversations — every month, on a transparent retainer.
Targeted list & research
We build a vertical-specific prospect list from your ICP — matched on machine type, territory, company size, and buying triggers — so every name on the call sheet is a real fit for your dealership.
Sequenced multi-touch outreach
A defined monthly cadence of personalized email, phone, and social touches, run by our team on a structured sequence — not a one-shot blast. Reporting stays open so you see every reply, every open, and every step being run.
Qualified meetings booked
Live conversations with decision-makers land on your calendar — backed by a qualified-meetings guarantee tied to your retainer tier. If the floor isn't hit, we keep working the next month at no charge until it is.
What Hardline dealers see in their first 90 days
Placeholder figures below — replaced with real pilot numbers once the first cohort of dealers completes a full quarter on retainer. Tier, territory, and ICP shape the outcome, so each card is sized to the band that produced it.
Benchmarks below are industry-sourced ranges; cohort-specific numbers replace these after Cohort 1 finishes a full quarter on retainer.
Typical response lift
~2x–4x
relative lift vs. baseline
Average increase in prospect response rate dealers see in their first 90 days vs. prior in-house outbound.
Source: Outreach.io 2024 B2B sales benchmarks · Lemlist cold-email benchmarks
Time-to-first-meeting
30–60
days to first qualified meeting
Median days from retainer start to the first qualified meeting landing on your sales calendar.
Source: Outreach.io 2024 B2B sales benchmarks · B2B outsourced outbound industry reporting
Pipeline coverage ratio
2x–4x
coverage · 3x midpoint
Active opportunities maintained across the territory at steady-state — sized to your tier and ICP breadth.
Source: Gartner CSO Quick Poll — pipeline coverage guidance
Sources: Outreach.io 2024 B2B Sales Benchmarks · Gartner CSO Quick Poll — pipeline coverage guidance · Lemlist cold-email benchmarks. Figures shown are industry benchmark ranges, not Hardline pilot results.
Built around your sales cycle, not a generic playbook
Three steps from onboarding to a calendar full of qualified conversations — on a structured monthly retainer with transparent reporting and a qualified-meeting guarantee.
We build your ICP from the ground up
Most agencies ask you for a list. We start by understanding your specific machine types, geographic territory, company size, and buying triggers. The result is a structured, ICP-fit prospect list that drives a predictable monthly retainer — not a generic export.
We run structured outbound every month
Outreach runs on a defined cadence — multi-channel sequences, personalized scripts, and warm introductions — all managed by our team. Transparent reporting comes with it: weekly access to the live sequences, reply rates, and the dashboard behind every dollar of the retainer.
You get qualified meetings, not just leads
Every retainer engagement carries a qualified-meetings guarantee — a fixed floor of decision-maker conversations each month. If we miss the floor, we keep working the next month at no charge until we make it up. No vanity metrics, just a calendar full of prospects ready to talk about your equipment.
$750
One-time engagement · 5 business days
Before the retainer
The Dealer Pipeline Diagnostic is a one-time, fixed-price written audit — not a sales call dressed up as a review. Tech-stack audit, buying-committee grade, and a 90-day pipeline plan you can hand to your sales floor on day one.
Outperforming agencies that won't learn your industry
Generic outbound agencies spread themselves across every vertical and deliver average results everywhere. We chose the opposite — one vertical, deeply understood, executed with precision.
Vertical focus, not a generalist checklist
We work exclusively with industrial equipment dealers. That narrow focus means our scripts sound like your industry, our lists know your buyers, and our conversion logic reflects real sales cycles — not assumed ones.
Predictable pipeline on a fixed retainer
No per-lead pricing volatility. No budget surprises when outreach ramps. Monthly retainers start at $4,000 (the Pipeline tier) and run to $8,000 at the top — consistent top-of-funnel activity, qualified meetings, and clear reporting on what's moving.
Conversion rates that generalists can't match
Single-vertical focus is why our lists, scripts, and objection handling are built only for equipment dealers.
Ready to build predictable pipeline?
Tell us about your territory and equipment focus and we'll map out a focused Hardline retainer — including which monthly tier fits your cadence and a realistic meetings forecast.
Hardline vs a generic outbound agency
Three dimensions where a specialist industrial agency diverges from the multi-vertical generalists — vertical fluency, pricing model, and how the pipeline gets reported back to you.
Vertical fluency
Hardline
Industrial equipment only
Generic agency
Any industry
Pricing model
Hardline
Predictable monthly retainer
Generic agency
Per-lead volatility
Reporting
Hardline
Transparent pipeline + buyer-role mapping
Generic agency
Aggregate metrics
Three monthly tiers — pick yours, subscribe directly
Same monthly retainer, scaled by territory breadth and meeting cadence — not an upsell path. The price is fixed for the life of the engagement, and you can cancel any month.
$4,000
Per month · 90-day service-board alignment pass
8 qualified meetings / month
ICP build + monthly list refresh
Structured outbound sequences across email and LinkedIn
Weekly reply-rate reads with qualified-meeting handoff
Month-to-month. Cancel anytime. Qualified-meetings guarantee.
$6,500
Per month · multi-quarter territory build
14 qualified meetings / month
Tier-1 + Tier-2 ICP coverage per segment
Structured outbound sequences across email and LinkedIn
Warm-intro outreach to active in-market accounts
Bi-weekly reply-rate reads with handoff QA
Month-to-month. Cancel anytime. Qualified-meetings guarantee.
$8,000
Per month · full-funnel outbound coverage
20 qualified meetings / month
Tier-1 + Tier-2 + Tier-3 ICP coverage
Structured outbound sequences across email and LinkedIn
Warm-intro outreach to active in-market accounts
Live sequence dashboard with weekly reporting
NDA-protected engagement and dedicated channel manager
Month-to-month. Cancel anytime. Qualified-meetings guarantee.
$750
One-time engagement · 5 business days
One-time audit — written report, no subscription.
Tech-stack audit
CRM, sequencing, enrichment, intent — gaps that quietly kill reply rates.
Buying-committee readiness
Multi-stakeholder outreach only works when each persona is mapped to a real signal.
90-day pipeline plan
ICP refresh, sequence stack, weekly cadence — specific, not slideware.
Start with the $750 diagnostic →
A $750 written audit of your dealer pipeline — delivered in 5 business days. One payment, written report, no follow-on invoice — a low-commitment way to see what a Hardline engagement would actually fix. If you'd rather start with a free read first, the DIY SEO playbook for forklift dealers walks through the two SEO problems we see most on small dealer sites.
See the diagnostic →Questions prospects ask before booking an intake call
Six objections we hear most often — answered up front so the intake call is about fit, not basics.
What's included in the monthly retainer — and what isn't?
In scope: we build your icp from the ground up, the structured outbound cadence described in step two (multi-channel sequences, personalized scripts, warm intros), transparent reporting on every reply, and a qualified-meetings guarantee that floors every engagement at 8 decision-maker conversations a month. Out of scope: paid ad spend, hiring in-house SDRs, and closing the deals we book — those stay on your team.
How is tier placement decided?
Each tier's meeting floor is fixed at intake — 8, 14, or 20 qualified meetings a month — so there is no per-lead volatility or mid-engagement upsell. No per-lead pricing volatility. The pricing is structured monthly with no per-lead volatility, and the tier placement is locked for the life of the engagement.
How do you decide if we're a good ICP fit?
Most agencies ask you for a list. If our analysis lands on a poor fit, the intake call ends with a non-engagement recommendation and a pointer to whoever would be a better match — we lose the retainer but you don't pay for pipeline that won't convert.
How long until the first qualified meeting?
Month one is ramp: ICP build kicks off immediately (we build your icp from the ground up), outbound starts once lists are qualified (we run structured outbound every month). Most engagements see their first qualified meeting in weeks three to six, with steady cadence from month two — and the qualified-meetings guarantee keeps us honest if we slip.
How do you handle confidentiality — especially around merger-integration or restructuring signals in our market?
Every engagement starts with an NDA. Scripts abstract equipment category and buying triggers — never client-identifying deal signals or M&A posture. List-building research is not shared across non-engaged prospects, and the live sequence view is team-only access; nothing leaves our workspace without your sign-off.
What does the weekly reporting look like?
Open dashboard, live sequences, and weekly reply-rate reads. Every week you also get reply rates by sequence variant, meetings booked against the monthly floor, and a short read on what we're testing next — no vanity metrics, just the numbers that move the guarantee.